Your Name:
Company Name (Legal):
Company Name (Branding):
Company Email: *
Company Phone:
Company Fax:
Other Contact Information:
Website Address:
Preferred Contact Times:
What other domains do you own?
Do you have web hosting? If so, what type? (IIS, Apache?)
Briefly describe what your company does:
Please list 5 (or more) adjectives that you think describe your company or should describe your company in order of relevance / importance - (used to get a sense for design, and to help with Search Engine Optimization):
Are there any websites that you would consider your “competition”? Feel free to provide more information on how they are your “competition”, but, at minimum, please provide for each competitor, include the company name, web address, and a list of “key terms” that describe what they do and/or sell:
Please list 3-5 websites you like. Include the URL, what you like about each site, and what you would improve upon:
Please list 3-5 websites you don’t like. Include the URL, what don’t you like about these sites, and what redeeming qualities to they have:
List the services you offer that your competitors do not. You may also list products and services that aren’t necessarily unique to your business, but which are high profile or “headliner” services.:
Tell us why you, your products or your services are better than your competition (both online competitors from question 3, and offline competition):
Why do you think people will visit your site? When people don’t know you exist, why would they find you or happen upon your site? Why would they come back? If they do know you, why would they take the time to visit your site?
What types of visitors do you want to get? Who is your target audience? (age, education, and other demographics? Job status? Economic status? Role in the community?) Describe your “average” visitor as best you can. The layout targeting a Japanese middle school students will be very different from a site targeting rural agricultural workers or British graduate school applicants. Knowing your target audience, their culture, their technical savvy, and their Internet expectations can help you design your page in terms of look and feel and help you determine site functionality and user experience design):
What other visitors is your site going to get? Investors, Producers? etc..
How technically savvy is your average visitor?
What do you want the visitor in question 11 (and 12) to do when they get to your site? What are your goals for the web site in terms of visitor actions? What do you think your site visitor should accomplish on your site?
What are your goals for the web site in terms of your company goals? How is your site supposed to help your business? What is the purpose of your site?
What are your goals for the web site in terms of popularity and virality? What type of exposure do you anticipate your website, when “successful” should achieve? While it might be hard to think of realistic figures, it does help us to understand what you’re “ultimate” goals are, even if they may be difficult to obtain.
What features do you think your website should include? (calendar, forum, login, online shop, contact form, anything?). For each feature, please state the goal of said feature.
Do you have any definite remarks on what you DON’T want to have on your website? (Flash, splash page, the color pink?) Sharing why you don’t want a feature will help us get an understanding of your user experience tastes, so feel free to elaborate.
What branding elements do you already have in place? Do you have any past advertisements / printed campaign material that would help us understand your brand? Do you have company colors already?
Anything else we should know?
Company contact information for Contracts & Billing:
Department:
Address:
Phone:
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