March 26th, 2010
We were approached by Camouflage America, a military outfitter with an online presence dedicated to the American market. They needed a new logo that stood for American values but incorporating the military attitude their products implied. We settled on a logo with standard American colors and common American symbols such as the stripes and stars. The stars also imply a military nature as the U.S. Army uses the star to stand for the might of their Army.
A picture of the logo is featured below:

Tags: Branding, Business, Design, ecommerce, Logo
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March 1st, 2010
We recently embarked on a large ecommerce project for a client for which Magento has been chosen as the platform for a number of reasons including its flexibility and scalability.
A number of challenges have already been identified in the early stages of planning for this project. As we work through these challenges we aim to keep a thorough record here on our blog to share any tweaks, customisations and plain old cool stuff that we come across in the Magento world. Hopefully we too can provide some useful information on how to get the most out of this powerful ecommerce platform and give something back to the existing community.
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Tags: 1.4.0.1, ecommerce, Magento, online shopping
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