Blue Lotus Creative was approached by Zelen Shoes to come up with a creative Marketing Approach. After a couple meetings with the clients and some internal meeting we decided on a photography competition. Zelen Shoes wanted to maximize exposure and run the campaign during the 2010 Vancouver Olympics. We created promotional materials for them (Stickers, Flyers, Storefront Posters, Email Advertisement, Website Advertisement Banner). We also organized a Facebook Group and put together an award night for the photography competition. We also did some Search Engine Marketing for their website: www.zelenshoes.com.

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