Simplifying your website design for better conversions

Everyone knows how websites allow people to connect around the world and help spread information and news instantly. It is also great for finding tons of useful information on all sorts of topics…

How often does this happen to you?;

You end up on a site after clicking a link from a Google search, and you quickly find yourself lost in a design that pulls your attention in all directions! Now you are lost in a sea of ads, in a website that wasn’t designed with YOU (the customer) in mind. You soon find your mouse creeping towards the back button as your hopes of finding that information fades. As you return to Google you sincerely hope the next search result brings you better luck.

You click on the next link in the search engine results and are brought to a wonderful site with a simple logo and a quick tag line stating “We have large amounts of information on your information..”.

As your hope rises your eyes naturally get drawn down to the a heading and a wonderful image that embodies the information you were seeking. Your attention is fixed on this paragraph and the rest of the site fades away, and as you start to read the first paragraph you quickly find the information you required.

You are now a happy camper, thank to an intuitive design. The design of the website helped lead you to the information you required. The site was unique and beautiful enough that you wont forget it, and if you get the chance you would more than likely share this quality customer experience with your friends. Continue reading Simplifying your website design for better conversions

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