10 Steps to a Conversion friendly website

There are a wide variety of ways to optimize your website for user conversions and we are happy to help guide you through the process. But, you can also do some basic research yourself by reading these 10 steps. If you have any trouble with any of the steps we are always here to help and all you need to do is Contact us!

1) Use a professional and relevant design

A great design that makes effective use of whitespace can make your webpage more attractive and easier to read. The design should be relevant to your industry as this will communicate what you do to your visitor immediately. If you they recognize what you do based just on the look of your site, you have helped capture their attention just a little longer.

2) Be clear about what you do

It is absolutely crucial that within the first 3 seconds, a visitor to your webpage should be able to understand what it is you offer. Use strong headings in your content, easily digestible content & relevant photos. Get your important messages and selling points at prime positions (or at the top of the page).

3) Make your products sexy

Its not enough to just display and list the specs of your product or service. You need to make your products and services “sexy”. Explain their features in detail and let customers know exactly WHY they need to buy what you’re selling. Sometimes its worth the effort to hire an expert copywriter to give you clean, attractive marketing copy.

4) Build trust

People won’t do something that puts them at risk, so…. reduce this anxiety by proving your trustworthiness. Offer testimonials, money-back guarantees and trial offers. Small things like this can help the customer feel much safer passing on their contact information or purchasing from you. It can also help to showcase logos of associated clients/partners/awards on your site. You can create a larger online footprint and showcase the variety of methods to reach you on your contact page (facebook, twitter, linkedin, etc)

5) Establish authority with quality content

Keeping your content up-to-date, properly spelled and formatted, and infused with factual information isn’t a direct sales technique, but it can help establish trust and authority. If you clearly display you know what you’re talking about, potential customers are far more likely to believe in your product and service.

6) Direct Focus towards your call to action

Make reference to your Call to Action throughout your copy. Continually remind visitors of the benefits/advantages of “Subscribing now” or “purchasing before the offer runs out”. It has also been showen that use arrows and pictures of people facing your call to action can help your conversion rate.

7) Incentivize your call to action

Provide visitors incentives to respond to your call to action. If you’re building an email list, you could provide a free report or service. Some companies have been known to provide discounts, gifts, or even physical products to encourage subscription rates. Get creative with your incentives and think about what would appeal to your clients. The opportunities are endless.

8) Make your Action easy to perform and flexible

Offer flexible payment and contact options. Don’t ask for too much information of your visitors or they may abandon the action. Only ask for what you need.

9) Update your portfolio & revitalize your copy regularly

A single spelling mistake can ruin an otherwise flawless business website. In addition, an aging portfolio can do more harm than good to an otherwise great design firm. Keep your website up to date, as this will attract interest… even if you don’t actively advertise. We suggest reviewing your website every 6 months for conversion killers: misspellings, awkward phrasing, pixelated images, broken link, amateur-looking portfolio pieces, etc. There is always room to optimize a website and boost sales.

10) Make Changes, Test and Track Progress

Check your page bounce rates, and make changes to decrease your bounce percentage – under 30% is the goal, test your new pages, check to see the bounce rate stacks up against the old page, if it is a lower bounce rate you are doing something right. Not all changes will have a positive effect on your website so you should be constantly testing by analyzing your data tp ensure your modifications actually increase value, rather than cost you money. One good tool to use for this is Google’s Website Optimizer tool

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ABOUT THE AUTHOR

Gabriel McCay - Creative Director

Gabriel McCay has been in the industry for about 10 years and has dabbled in all aspects of digital marketing. From graphic design, to website development, marketing, content strategy, eCommerce, and so much more. Gabriel has embraced the various technologies and learning opportunities to become knowledgeable on a variety of subjects.

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